Alberta Lamb Producers promotes the Alberta sheep industry by supporting industry groups, through sponsorship, membership, and by providing a location where Alberta sheep industry members can gather.
We encourage each producer to use local opportunities to raise the profile of the sheep industry, and we are pleased to provide display and distribution materials.
Industry Expansion Campaign
ALP recently launched an extensive marketing and communications campaign aimed at expanding the industry and celebrating the immense value producers provide to Alberta Agriculture. The campaign will include a video, direct mail, brochures, advertising and government lobbying to help raise the industry’s profile.
“There is a lot of opportunity in the market right now, ” says ALP Executive Director Margaret Cook. “Having increased production and new producers enter the industry does not create harmful competition. It actually allows us to become a stronger, more stable, source of consistent, quality supply which benefits everyone in the supply chain. There is plenty of current and future market demand for everyone."
A communications plan was developed by ALP based on two-years of market analysis, producer input, and extensive strategic planning. The campaign's three themes of "Pride, Recruitment, and Expansion" are part of ALP's business plan which focuses on 7 key strategies designed to pro-actively address industry issues, and support a more profitable sheep sector.
Media interest in the campaign launch was positive and wide-spread. ALP was inundated with calls; and stories on the campaign made both the agricultural and mainstream press nationwide. For a summary of the media coverage of the campaign launch – please see Campaign Launch Media Coverage.
To see sample marketing materials
View the industry video.
If you would like to borrow a copy of the 9 minute DVD, please e-mail info@ablamb.ca
Maybe your local Ag Society, 4-H club or MLA would like to learn about the sheep industry; we encourage you to do your part in promoting your industry.
Alberta Sheep Centre
Agriculture Centre, Airdrie
The Alberta Sheep Centre, a partnership between ALP, Alberta Agriculture and Rural Development and industry, is available to all Alberta sheep industry members for meetings, workshops, seminars, etc at no charge.
Displays of the diverse aspects of the sheep industry in Alberta are on show. If you have something of interest to the industry, we invite you to loan or donate it to the centre for everyone to enjoy. There is also space for artists to display their work, either on a loan or on a consignment basis.
The Alberta Sheep Centre is equally suitable for gatherings around the table or for smaller meetings, over coffee, in the sitting area. There is a small kitchen area with a refrigerator, which will allow you to serve coffee, light lunches or snacks.
The centre is also equipped with a whiteboard and a projection screen; an LCD projector is available for use for a nominal charge.
This room has been used for many government and industry meetings, where it is possible to view the opportunities and diversity of the Alberta sheep industry. The Alberta Sheep Centre is available for use right now, so please take the opportunity to use it. If you are passing through Airdrie, stop in and see your industry showcase.
Regional Funds
In the ALP budget, each director has $500 in regional development funds to spend on support or donations to groups and events within Alberta. Requests for donations must be made by e-mail, fax or mail, giving details of the event and what the money would be used for. These applications must be made through the office or directly to the zone director for consideration.
Examples of some groups and events include:
- 4-H Sheep and Multi Clubs
- Regional Sheep Shows
- Sheep Producer Group and Association events
Sheep / Trade Shows
ALP has table top displays and an 8’ X 8’ display available free to sheep producers wishing to attend a local sheep or trade show. We will be happy to provide materials and information for display and distribution. Please contact the office for more details.
There has never been a better time to be a sheep farmer. Alberta Lamb Producers is committed to growing our industry from plate to gate. We have resources and opportunities available to all producers, regardless of whether you’re new to ewes or an established producer.
To help spread the word about our exciting industry, Alberta Lamb Producers will be attending a variety of agriculturally focused events and trade shows throughout the next year.
We need your help to be the voice of the industry and make these shows a success. If you are interested in volunteering at an event, please contact the Alberta Lamb Producers office for more information.
| WHAT | WHERE | WHEN & OTHER INFO |
|---|---|---|
Ag-Expo |
Lethbridge | March 3-5, 2010 |
| Peace Country Classic | Evergreen Park, Grande Prairie | March 11-13, 2010 |
| Northlands Farm & Ranch Show | Edmonton | April 7-10, 2010 |
| AMAZE-ing Agriculture | Edmonton | April 13-17, 2010 |
